No matter what stage of development a project is in, an independent market assessment in an invaluable tool:
- Owners (public gaming company, private or tribal) and Lenders appreciate an independent, third-party evaluation of the market and the casino project. The gaming market assessment provides an unbiased opinion of expected revenues, expenses and associated risks with the casino development.
- Developers and Architects operate with a definition of the scope of the project and understanding of the primary market segments. GMA provides them with an understanding of the wants and needs of the target markets, resulting in amenities and aesthetics designed specifically to appeal to those target markets.
- Management receives an understanding of the primary and secondary market areas that they should market to as well as knowing what the achievable revenue and cash flow goals are.
Members of GMA have worked in and made projections for nearly every market in the United States and Canada as well as in overseas markets in Europe, Asia and Central America.
In evaluating a market, GMA first looks at historical market performance and past property performance (if available). GMA then compares that with proprietary and public data from similar markets. Next, GMA conducts an in-depth analysis of both existing and potential competition, giving it a detailed understanding of the competitive pressures in the market. Finally, GMA applies proven methodologies to forecast revenues and expenses.
In addition to gaming, GMA's proprietary models allow it to accurately project the performance of non-gaming amenities including hotels, restaurants, movie theatres, bowling centers, golf courses, entertainment venues, retail operations and nearly any component associated with a gaming development.
GMA tailors its methodologies to the needs of the client and dynamics of the market. The Consulting Team looks at every analysis in several different ways to ensure they produce the most accurate projections possible. Gaming Market Advisors works with its clients to develop assumptions that all stakeholders are comfortable with while adhering to a strict ethical code. GMA does not make predictions to satisfy certain constituents. Gaming Market Advisors' primary mission is to provide accurate forecasts that are attainable.