Gaming Market Advisors has the expertise and experience to help you with any aspect of your gaming opportunity/operation. The following list provides a brief explanation of the services we provide.

Gaming Market Assessments
As with any business venture, a gaming development has certain opportunities and risks. A Gaming Market Assessment forecasts both revenues and expenses associated with a new or expanded casino facility as well as other non-gaming amenities including hotels, movie theaters, restaurants, bowling centers and shopping.

Public Policy Consulting
As public policy makers examine the pros and cons of introducing or expanding gaming activities in their jurisdictions, it is important that they understand the effects that public policy decisions can have on gaming development. Many factors must be considered.

Hotel Feasibility Analysis
An important amenity for many casinos is the addition of a hotel. The kind of hotel, its size, and whether the casino operator should add a national brand are critical issues that must be resolved early in the hotel development process. GMA works with the owners of the casino to first determine the kind of hotel that will best meet the needs of the market before embarking on its analysis.

Due Diligence
The in-depth independent information that all investors need. Whether you're interested in buying or financing a property, Gaming Market Advisors has the operational experience to evaluate the gaming property on all levels: financial condition, physical condition, service levels and potential to succeed in the market.

Operational Reviews
Operational Reviews provide an unbiased, independent evaluation of the casino's operations. GMA begins with a thorough analysis of the property's performance. Our consulting team then interviews individual managers, conducts focus groups with line employees and evaluates each operating department within the gaming organization in order to give leadership a better understanding of the business's strengths and weaknesses.

Consumer Research
Gaming Market Advisors designs and implements consumer research programs that provide management with the facts needed to make sound decisions based on the needs of the market. Whether the client seeks qualitative research in the form of focus groups and blue ribbon panels or quantitative research in the form of intercept studies or Attitude, Awareness and Usage Studies, GMA's experience in understanding gaming customers give its clients valuable insights into customers' expectations, wants and needs.

Marketing Plan Development
Marketing and advertising comprise the second greatest expense in a casino after labor; yet many casinos do not operate with an annual marketing plan. It takes time to create a strong marketing plan. GMA works with the marketing director and staff to develop an annual marketing plan, offering advice and insights that may not be readily apparent from the inside. In addition, GMA provides the independent research needed to critically evaluate past marketing efforts. The end result is an annual marketing plan that delineates objectives, defines strategies and details the measurable action plans that the marketing team will implement.

The Marketing Audit
Gaming Market Advisors pioneered the development of the Casino Marketing Audit. The Marketing Audit goes beyond traditional accounting-centric audits and identifies those marketing expenditures that are most effective and those that are less effective. The Marketing Audit looks at four broad areas: the alignment of marketing strategies and tactics; the marketing process; marketing measurement; and the human element. This methodology identifies any deficiencies and proposes solutions that improve the casino marketing process.

Strategic Planning
Gaming Market Advisors has the expertise to assist a gaming enterprise in the development of its Strategic Business Plan, mediate the needs and expectations of the enterprise's various stakeholders, and help the gaming enterprise stay on track through the planning and implementation process.

Economic Impact Studies
Economic Impact Studies quantify the economic impacts of a gaming project as well as the social impact that the development may have upon the community. An EIS examines the effects of both the construction phase of a casino development and the subsequent operational phase. For each, the EIS calculates economic output, employment, wages and tax contributions. The end product estimates the total economic impact of a gaming enterprise on the host community.

Player Rewards Program Design
The Player Rewards Program is a casino's primary marketing tool and is the foundation of a casino's player reinvestment strategy. A sound player rewards program is based on the capabilities of the property's casino management system, the needs of the market, the marketing practices of the competition and the needs of the business. GMA assists the casino in the selection of the management system and then designs a player rewards program that takes full advantage of the casino management system.

Total Quality Management (TQM)
Total Quality Management or TQM, is a philosophy that states that uniform commitment to quality in all areas of the organization promotes an organizational culture that meets consumers' perceptions of quality. TQM extends the definition of quality to all functional areas of the organization, including operations, marketing, finance and information systems, resulting in greater satisfaction for the gaming operation's internal customer (the employee). Thus by way of a by-product the committed employee feels an increase of synergy with the company, which inevitably results in a lowering of staff turnover and the saving of recruitment and training costs.

"PatronView" - The GMA Customer Survey System
In our constantly changing business conditions every business needs a method of gauging the customer's reactions to their service standards, staff and products; an effective customer survey system is a basic requirement to gather this critical information. The GMA state of the art PatronView electronic customer survey system eliminates wasted management time, is easily adaptable to changing priorities, and produces analysed results directly to authorised managers' PC screens ready for actioning.