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Gaming Market Advisors

Andrew M. Klebanow

Andrew Klebanow specializes in Marketing Plan and Business Plan Development, Market Research, Casino Property Analysis and Player Rewards Program Design exclusive to the gaming and hospitality industries.

Mr. Klebanow has worked in the hospitality industry since 1975 and in the fields of marketing and business planning since 1991. He earned a Bachelor of Arts degree at New York University and Masters Degree in Marketing from Cornell University's School of Hotel Administration.

From 1991-1993 he was Director of Marketing at Sahara Gaming Corporation's Hacienda Hotel and Casino and Director of Marketing and Planning for the parent company's Development Group.

As a consultant to Horseshoe Gaming, Andrew conducted an analysis of the gaming market in Tunica, MS and subsequently prepared its pre-opening business and marketing plans. In addition Mr. Klebanow wrote the opening marketing plan for the Horseshoe Casino in Bossier City, LA.

Mr. Klebanow also worked as Director of Marketing for Alliance Gaming Corporation where he conducted the initial market research, consumer testing and marketing plan development for Gamblers Bonus, the industry's first cardless slot club for the company's Nevada slot route division. Gamblers Bonus was the first player tracking system that allowed customers to redeem bonus points for game credits at the machine.

From 1996 to 1999 Klebanow was Vice President of Marketing for Santa Fe Gaming Corporation where he oversaw the marketing efforts for the Santa Fe Hotel and Casino in Las Vegas and the Pioneer Hotel and Gambling Hall in Laughlin NV. During his tenure at Santa Fe Gaming his team repositioned both casinos' player rewards programs to better meet the needs of the business. His most recent position was that of Vice President of Marketing at Sam's Town Hotel and Gambling Hall, where he oversaw the repositioning of the 22-year-old gaming property and the re-branding of its player rewards program. Sam's Town was the beta site for the CDS Oasis 2000 player tracking system.

In 2000 Andrew established Klebanow Consulting, the precursor to Gaming Market Advisors.

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